Crossroads conducted a comprehensive community recreation and sports tourism needs assessment as well as a facility feasibility study for Escambia County, Florida. The purpose of the study was to assist the County in assessing and prioritizing the need for enhanced and/or new sports facilities (both indoor and outdoor) to meet current and future demands of the community including increasing sports tourism and generating incremental new economic and fiscal impacts. Crossroads conducted interviews with multiple public and private stakeholders; analyzed demographic and socioeconomic data; profiled existing and planned facilities in the region; analyzed industry trends; conducted an in-depth analysis of competitive and comparable facilities; surveyed existing and potential users; identified gaps in supply; prioritized needs for enhanced and new facilities by type; and developed market-supportable building program recommendations. Market research indicated that strong demand existed for an indoor sports facility that had 8 full-size basketball courts/16 volleyball courts. As such, Crossroads worked with an architectural planning firm to evaluate potential site locations and estimate preliminary project costs for recommended facility. Crossroads developed a financial pro forma and estimate of economic and fiscal impacts associated with the recommended development concept.
Subsequent to that study effort, Crossroads was retained by Pensacola Sports to update the study to reflect changes in the competitive market, both locally and nationally, as well as the impact of a potential new downtown site location. The study included an updated market analysis; updated competitive/comparable facility case study analysis; updated financial pro forma and economic/fiscal impact analysis as well as potential funding strategies.