about us

The success of any project is predicated upon the quality and expertise of project team members involved. With over 100 years of combined experience, our staff has conducted more than 600 studies for clients.  Our team’s experience and specialized skill set enable us to provide clients with the independent, comprehensive research and analysis necessary to make informed decisions related to developing new projects, enhancing existing facilities, improving operations and/or refining business strategies.  With a reputation of providing quality service and reliable advice, we bring you an experienced project team, industry knowledge, technical expertise, and the ability to communicate results in an effective manner.

Susan Sieger

President & CEO

Susan has over 30 years of experience in the convention, sport, entertainment, hospitality and tourism industries. She specializes in assisting clients evaluate a project’s overall viability from a market and economic perspective, developing implementation strategies that move a project from concept to reality, managing their asset in a more efficient manner that better meets their desired operating objectives and helping plan the overall future direction of a project. Susan has conducted more than 600 studies in the United States and abroad.  Prior to forming Crossroads, Susan worked with KPMG LLP’s Convention, Sports and Entertainment Practice for 15 years, most recently as the National Director.  She also worked in facility management at the Miami Beach Convention Center.

Susan has a Bachelor of Arts from the University of Virginia and a Master of Science in Sports Administration from Ohio University.

Gail Steffen

Senior Project Manager

Gail has 25 years of experience in the convention and hospitality industry specifically in the areas of convention center and expo hall planning and design, management, operations and contract administration. Gail worked at the Metropolitan Pier & Exposition Authority which owns and operates Navy Pier, McCormick Place, its own energy center and two hotels in Chicago, Illinois.  She utilizes her extensive experience in these areas to assist clients in making informed decisions related to both short-term and long-term strategic planning.

Gail has a Bachelor of Arts from St. Mary’s College and a Law Degree from Kent College of Law – Illinois Institute of Technology.

Robert Hunter

Senior Project Manager

Robert has over 35 years of experience in the sport, entertainment, hospitality and tourism industries. During his career, Bob has opened and operated three major stadiums, one NHL/NBA arena in Toronto, and two smaller arenas.  He was formerly Executive Vice President, Venues & Entertainment for Maple Leaf Sports & Entertainment. His experience in overseeing successful large-scale development and construction projects including stadiums and arenas enables him to provide clients with key operational and development advice throughout each engagement.

Bob has an Honors Bachelor of Science from the University of Waterloo.

Amy Brown, CVE

Senior Project Manager

Amy has 30 years of experience in the sports, entertainment, and facility management industries.  During her career, she opened and operated Agganis Arena at Boston University and opened and operated Spokane Veterans Memorial Arena.  Amy has experience working with private, city, facility district and university management.  Amy utilizes her experience to provide clients with reliable information and advice related to facility management and operations.

Amy has a Bachelor of Arts from Boston College and a Master of Science in Sports Management University of Massachusetts at Amherst.

Travis Crank

Analyst

Travis specializes in research and analytics and provides market intelligence, statistical analysis and financial modeling for all projects including stadiums, sports complexes, arenas, amphitheaters, civic centers, convention centers and fairgrounds.

Travis has a Bachelor of Science in Business Administration from the University of Central Florida.

Bridget Johnson

Analyst

Bridget uses her educational background in sports and event management, economics, and statistics/analytics to focus on market research, economic impact studies and usage analysis.

Bridget has a Bachelor of Arts in Economics and Exercise & Sport Science (Sport Administration) from the University of North Carolina at Chapel Hill and a Master of Business Administration from the University of South Florida.