about us

The success of any project is predicated upon the quality and expertise of project team members involved. With over 100 years of combined experience, our staff has conducted more than 800 studies for clients. Our team’s experience and specialized skill set enable us to provide clients with the independent, comprehensive research and analysis necessary to make informed decisions related to developing new projects, enhancing existing facilities, improving operations and/or refining business strategies. With a reputation of providing quality service and reliable advice, we bring you an experienced project team, industry knowledge, technical expertise, and the ability to communicate results in an effective manner.

Susan Sieger

President & CEO

Susan has over 30 years of experience in the convention, sport, entertainment, hospitality and tourism industries. She specializes in assisting clients evaluate a project’s overall viability from a market and economic perspective, developing implementation strategies that move a project from concept to reality, managing their asset in a more efficient manner that better meets their desired operating objectives and helping plan the overall future direction of a project. Susan has conducted more than 800 studies in the United States and abroad. Prior to forming Crossroads, Susan worked with KPMG LLP’s Convention, Sports and Entertainment Practice for 15 years, most recently as the National Director. She also worked in facility management at the Miami Beach Convention Center.

Susan has a Bachelor of Arts from the University of Virginia and a Master of Science in Sports Administration from Ohio University.

Gail Steffen

Senior Project Manager

Gail has 25 years of experience in the convention and hospitality industry specifically in the areas of convention center and expo hall planning and design, management, operations and contract administration. Gail worked at the Metropolitan Pier & Exposition Authority which owns and operates Navy Pier, McCormick Place, its own energy center and two hotels in Chicago, Illinois. She utilizes her extensive experience in these areas to assist clients in making informed decisions related to both short-term and long-term strategic planning.

Gail has a Bachelor of Arts from St. Mary’s College and a Law Degree from Kent College of Law – Illinois Institute of Technology.

Robert Hunter

Senior Project Manager

Robert has over 35 years of experience in the sport, entertainment, hospitality and tourism industries. During his career, Bob has opened and operated three major stadiums, one NHL/NBA arena in Toronto, and two smaller arenas. He was formerly Executive Vice President, Venues & Entertainment for Maple Leaf Sports & Entertainment. His experience in overseeing successful large-scale development and construction projects including stadiums and arenas enables him to provide clients with key operational and development advice throughout each engagement.

Bob has an Honors Bachelor of Science from the University of Waterloo.

Travis Crank

Senior Analyst

Travis specializes in research and analytics and provides market intelligence, statistical analysis and financial modeling for various public assembly projects including sports complexes, stadiums, arena/civic centers, convention centers, conference centers, equestrian facilities, fairgrounds and amphitheaters. Given the need for public assembly facility owners, operators and others to constantly adapt to changes in the marketplace to maximize their competitive position, Travis strives to provide clients with the information, analysis and recommendations necessary to make informed decisions.

Since joining Crossroads, Travis has provided both private and public sector clients with feasibility/development planning and strategic advisory services including market demand assessments, benchmarking analyses, financial pro formas, economic and fiscal impact analyses, performance audits, as well as strategic and master plans.

Prior to joining Crossroads, Travis worked as an Analyst at a real estate firm as well as a Business Intelligence Analyst at a large law firm. Travis has a Bachelor of Science in Business Administration from the University of Central Florida.

Jessica Modrak

ANALYST

Jessica utilizes her background in sports and event management, finance and analytics to assist with market research, benchmarking, financial modeling and economic impact studies.

She has previously worked as the Manager of Business Operations for USA Water Ski & Wake Sports overseeing governance and SafeSport compliance, developing federal grant proposals, and coordinating the merchandise program. During her career, she has worked for the United States Olympic & Paralympic Committee as a Business Consulting Analyst and for USA Cycling as a National Events Intern. Her experience within the Olympic Movement adds a new perspective and expertise to the team.

Jessica has a Bachelor of Science in Business Management from the University of Florida and is currently pursuing a Master of Business Administration and a Master of Science in Sports & Entertainment Management from the University of South Florida.